# Goods on Country brand kit

Canonical identity package approved 24 July 2026.

## Logo families

- `goods-*` — the complete Goods. wordmark. Never use a standalone letter or monogram.
- `goods-on-country-grounded-*` — the approved Goods on Country lockup. The words `on Country` sit on a terracotta ground rail.

## Formats

- `logos/svg/` — outlined vector masters. Preferred for print, signage and professional design.
- `logos/png/` — transparent raster exports at 600px, 1200px and 2400px.
- `logos/jpg/` — 2400px flattened files for tools that do not accept transparency.
- `brand-guide/` — usage rules, palette and typography.

## Variant naming

- `primary` — ink wordmark with terracotta full stop and rail.
- `reverse` — white wordmark with terracotta full stop and rail.
- `mono-ink` — single-colour ink.
- `mono-white` — single-colour white.
- `mono-terracotta` — single-colour terracotta.

Use primary on white or cream. Use reverse on ink or dark photography with a sufficient tint.
Use mono variants only when production is limited to one colour.

## Minimum size

- Goods on Country grounded lockup: 160px digital or 42mm print.
- Below 160px, remove the ground rail only.
- Below 96px, use the Goods. wordmark alone.

## Never

- Retype, stretch, skew, outline or add effects.
- Recolour individual elements outside the supplied variants.
- Use the old tracked, all-caps `ON COUNTRY` lockup.
- Create or imitate Aboriginal visual motifs.
