One line
A good bed is health hardware, not furniture.
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Press & Brand
Wordmark, voice, photos, voices, and links. Everything you need to write about the work.
A good bed is health hardware, not furniture.
Updated 25 May 2026. Press contact: press@goodsoncountry.com
What we are
Boilerplate and key facts
Three lengths, ready to paste. Every number on this page is verifiable against production records.
One paragraph
Goods on Country is a social enterprise delivering durable, community-designed essential goods to remote First Nations communities across Australia. The flagship product, the Stretch Bed, is a flat-packable, washable bed made from recycled HDPE plastic, galvanised steel, and heavy-duty Australian canvas. Each bed diverts 20kg of plastic from landfill, assembles in under five minutes with no tools, and supports up to 200kg. With 540 beds delivered across 11 communities, Goods on Country addresses the environmental health conditions that drive preventable disease, including Rheumatic Heart Disease, by putting health hardware directly into the hands of families who need it. The organisation's long-term goal is to transfer manufacturing capability to community-owned enterprises. Founded in 2023, Goods on Country is a project of A Curious Tractor.
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The model
Goods on Country is an enterprise designed to transfer manufacturing capability to community-owned production. We design in community, with community, for community. We support communities to realise what they design. The making moves into community ownership.
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Key facts
Verified against production records, 25 May 2026.
540
Beds delivered
Verified11
Communities
Verified20kg
HDPE diverted per bed
Verified200kg
Load capacity
Verified5 min
Assembly time, no tools
Verified5 yr
Warranty (10+ yr design intent, not yet field-proven)
Design intentMore numbers, financials, and provenance on request. Ask us.
Brand system
Wordmark, colours, type, voice
Use the supplied transparent PNGs. Don't recolour, stretch, or recreate the wordmark in Canva.
Wordmark pack
Goods, white
goods-primary-white.png
Goods, ink
goods-primary-ink.png
Goods on Country, white
goods-on-country-primary-white.png
Goods on Country, ink
goods-on-country-primary-ink.png
Colours
Charcoal
#0A0A0A
Primary text, dark surfaces
Cream
#FDF8F3
Primary background, light surfaces
Sage
#8B9D77
Secondary accent for community contexts
Rust
#C45C3E
Highlight accent, used sparingly
Typography
- Wordmark
- Archivo Bold 700
- Body
- Inter, system sans-serif fallback
- Editorial display
- Playfair Display
Voice
- Lead with impact, not charity. A washing machine is cardiac prevention. A bed is medical recovery.
- Centre community voices. Quote people by name, with location, with consent.
- Be specific. Real numbers, real materials, real places. "Tennant Creek" beats "remote Australia".
- Plain, not polished. Write the way Nic talks at the kitchen table. Short sentences. Concrete nouns.
- Show the model. We design in community, with community, for community, and the making moves into community ownership.
Never write
donations / charity · co-design · beneficiaries · empower · unlock / leverage / synergy · em dashes · help them
Public rule: keep it specific, practical, respectful, and grounded in real work.
Photos
Photos from On-Country
Live from the Empathy Ledger. Only consent-cleared, public-visibility photos appear here. Free to use in editorial coverage. Credit: Goods on Country.
Showing the 35 most recent. Refreshed every 5 minutes from the Empathy Ledger. Tag photos with press-featured in EL admin to surface them first.
Voices
Quote from community, not about
Always lead with the person and their place. The work is theirs.
Safety in Sleep
“Having a bed is something you need; you feel more safe when you sleep in a bed.”
Alfred Johnson
Palm Island, QLD
Alfred articulated something deeper than comfort: a sense of safety that comes from having a proper bed.
Lower, More Comfortable
“I think it's a great bed. Nice bed. And it's more lower, um, more comfortable.”
Melissa Jackson
Tennant Creek, NT
Melissa's family in Tennant Creek chose the lower bed design. Her feedback shaped the next iteration: beds designed with families, not for them.
Rest for Recovery
“Sleep on a good mattress. For the back, the legs, the muscles.”
Gloria Turner
Kalgoorlie, WA
Gloria is a great-grandmother on dialysis. For her, a mattress isn't about comfort. It's about managing chronic illness.
Videos
Videos from On-Country
Live from the Empathy Ledger. Landscape for press and editorial. Vertical for social. Tag a video press-vertical in EL admin to mark it for the vertical bucket.
Landscape
For press and editorial cuts
Karen on Beds
Download MP4Driving
Download MP4Hero overlay
Download MP4Charley Utpoia
Download MP4Utopia Sunrise
Download MP4Walking through grass
Download MP4Utopia Sunset
Download MP4Timelapse Boys Making Beds
Download MP4Timelapse full build
Download MP4Walking through grass
Download MP4Utopia Sunset
Download MP4Utopia Sunrise
Download MP4Soapy Boar
Download MP4Dorrie Jones Utopia
Download MP4Girls making normal speed
Download MP4Fulla's putting toagther bed full
Download MP4Charley Utpoia
Download MP4Clancy on the bed
Download MP4Beds putting together Utopia
Download MP4Boys making normal speed
Download MP4Ampilatwatja Trying Then Bed Yarn
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Partners
Who we work with
Community partners lead the design. Funding partners back the build. The model works because of both.
Community partners
Oonchiumpa Consultancy
Alice Springs / Mbantua
100% Aboriginal owned and operated. Named after Central Australian corkwood tree. Two years designing products in community, "around the fire". Planning production facility in Alice Springs.
Wilya Janta
Tennant Creek
Housing advocacy, demonstration home partnership. Active bed testing and community-led design.
Palm Island Community Company (PICC)
Palm Island, QLD
131 beds deployed. Said "we'll buy it" re: production facility itself.
NPY Women's Council
NPY Lands: SA/NT/WA
Established network across Ngaanyatjarra, Pitjantjatjara, and Yankunytjatjara lands.
Homeland Schools Company
Maningrida, NT
INV-0303 $44,000, Awaiting Payment (line items confirmed via Xero 2026-07-13, corrected from a stale $4,950 note; sent 18 May 2026, due 30 Jun 2026): 2 washing machines ($9,000) + 40 Stretch Beds ($30,000) + a program support trip to train/build/test/document with community, inc. travel and accommodation ($8,000) + delivery ex BNE-DRW-MNG ($5,900), minus a $14,190 in-kind partnership credit. Any further beds beyond these 40 would be a separate, later request.
QIC
Brisbane
20 beds delivered (INV-0232 PAID $12,000). RAP commitment. Originally discussed 50 beds for NAIDOC week.
Backed by
Snow Foundation
2023–2026
The Funding Network
Sept 2025
FRRR
2025
Vincent Fairfax Family Foundation
2025
AMP Spark
2025
QBE Foundation (Tranche 1)
2026
Contact
Need something specific?
High-res photos, additional numbers, interview time, a tailored brief, a link added to this page. We reply within two business days.