Goods on Country identity

The making belongs on Country.

The canonical logo system, colour, typography and usage rules for Goods and Goods on Country. Use the supplied files. Do not rebuild the mark.

Download the complete brand kit Read the plain-text guide

Logo system

Every SVG contains outlined Archivo glyphs. It will not change when opened on another computer.

Goods.

The master wordmark. Use when the context already names Goods on Country.

Primary SVG Reverse SVG Ink SVG White SVG Terracotta SVG Primary PNG · 2400px Primary JPEG · 2400px

Goods on Country

The approved grounded lockup. Use when introducing the organisation or presenting to partners and funders.

Primary SVG Reverse SVG Ink SVG White SVG Terracotta SVG Primary PNG · 2400px Primary JPEG · 2400px

Which file should I use?

SVG: Print, signage, Canva, Figma, Illustrator and anything that may scale.
PNG: Miro, slides, web and documents. Transparent background.
JPEG: Email and systems that reject transparent files. Background is flattened.

Colour

Ink

#1C1A17

Wordmark, headings and body copy

Terracotta

#C45C3E

Full stop, ground rail and emphasis

Cream

#FBF8F1

Primary warm background

White

#FFFFFF

Cards and reverse applications

Sand

#E8DCC8

Secondary surface

Sage

#8B9D77

Connection and supporting information

Sub

#7A7363

Captions and secondary copy

Grid

#E6DFD1

Rules, dividers and chart structure

Typography

Logo

Archivo Bold 700

Grounded descriptor: Archivo SemiBold 600. Outlined in the supplied artwork — never set live. Use the files, do not rebuild the mark.

Editorial display

Playfair Display

Georgia is the fallback, not the face.

Body and interface

System sans-serif

Usage

Do

Use primary on white or cream.
Use reverse on ink or dark tinted photography.
Give community partner marks equal or greater weight.
Keep clear space equal to the lowercase “o”.

Never

Retype, stretch, skew or add effects.
Use the retired tracked, all-caps lockup.
Separate the terracotta full stop from Goods.
Imitate Aboriginal artwork or visual motifs.

Minimum size

Use the full grounded lockup above 160px digital or 42mm print. Below 160px, remove the rail if necessary. Below 96px, use Goods. alone and provide “Goods on Country” as accessible text.

The system, live

Rendered from the site's own design tokens, not pasted values. If a colour or a face changes in code, this board changes with it.

Colour

#C45C3E

Terracotta

--goods-terracotta

#A8643F

Clay

--goods-clay

#E88461

Terracotta light

--goods-terracotta-light

#8B9D77

Sage

--goods-sage

#5C8A86

Teal

--goods-teal

#BBA255

Gold

--goods-gold

#2B2A26

Ink

--goods-ink

#7A7363

Sub

--goods-sub

#FBF8F1

Cream

--goods-cream

#F1ECE4

Cream muted

--goods-cream-muted

#E8DCC8

Sand

--goods-sand

#E6DFD1

Grid

--goods-grid

#FFFFFF

Card

--goods-card

Type, as loaded

font-display · Playfair Display

The making belongs on Country.

font-sans · Inter

A flat-packable, washable bed designed in community for remote Australia.

Actions

PrimaryOutlineGold · ink textSage · ink textTeal · white text

White text on terracotta and teal; ink text on gold and sage. Never white on gold or sage — it fails contrast.

Sub-themes

Two deliberate departures exist and are the only ones: the deep-green skin on the community-narrative surfaces, and the elevation greys on dark funder pages. Anything else off this palette is drift — fix it to a token.

How we show up

Photography

Real photos, never illustrations, for anything photographable.
Every face and name is consent-cleared before it ships; photos of people carry the storyteller's permission.
Country, hands and the work carry the story: builds, deliveries, the plant.
Drawn line illustrations (terracotta on cream) are for process and concepts only, never in place of a real photo.

Video

Background video: silent, autoplaying, desktop + mobile cuts with a poster frame.
Produced edits with sound are click-to-play with controls, never autoplay.
Which film plays where is picked centrally (canon slots), so a cleared cut updates every surface at once.

The letter

The monthly letter at /news assembles only already-cleared, already-public artifacts — one face, one voice, one place. The email version is that page sent, so the two can never diverge. Earth-tone email master; same palette as this page.

Field notes & case studies

Long-form writing lives as field notes (trip stories, community-first) and case studies (how a proven run happened). Voice: warm, grounded, community-first; designed in community, led by community; ownership is a pathway, never claimed complete; the health chain is the why, never a claimed outcome.

Writing about the work? Everything sendable lives on the media page.